Event Announcement Pubstack Will Participate in the Next AOP Tech Talk with its Talk ‘How to Maximise the Value of your Ad Inventory?’
by on 21st Sep 2021 in News
Pubstack is participating in the next AOP Association of Online Publishers event ‘Tech Talk’ with its webinar ‘How to maximise the value of your ad inventory? Actionable insights from your ad stack’
During the last years, ad tech has become a complex environment where Publishers are, more and more, wrapped up in dealing with the day-to-day operations, struggling to increase their ad revenue. While adding more partners is the first thing that comes to their mind, there are additional reliable ways to achieve steady increases in Ad revenue.
During this online event, Pubstack will share insights on how Publishers can leverage analytics to get an edge in the monetisation process without necessarily increasing the complexity of the existing ad stack. “We will share immediately actionable insights as well as clear guidelines on how to exploit monetisation data to move toward the right direction”
Here are some of the topics Pubstack’s experts will be deep-diving into:
- How to get as much value as possible from your existing partners
- How to use floor prices to drive up revenue
- How to optimise the auction process to avoid leaving money on the table
- How to implement ad refresh without degrading your eCPM, harming user experience, and decreasing viewability
The event will take place on Tuesday, October 12th, 2021 at 3:30 pm BTS.
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