Opera Ads Launching Self-Serve Platform Powered by Leading Provider DanAds
by on 22nd Sep 2021 in News
Today, Opera [NASDAQ: OPRA] announces the launch of its self-serve advertising platform Opera Ad Manager, powered by DanAds, a self-serve ad tech infrastructure for tier-one publishers. It is designed to create, manage, and report on digital advertising campaigns in one place allowing advertisers to reach customers in all phases of their journey from discovery to conversion.
Recently, Opera Ads proudly celebrated its two-year anniversary. Since its launch it has become a force to be reckoned with, reaching and engaging millions of Opera users worldwide with innovative, content-based ad experiences from Opera’s global inventory, across its portfolio of products and partner inventories.
Hundreds of millions of engaged users choose Opera products to lead their online lives. Consolidated financial results from the second quarter 2021 showed advertising revenue has increased 128% year-over-year, to $28.9 million, predominantly fuelled by monetisation growth within Opera News and mobile browsers. The standalone revenue for Opera News grew 442% year-over-year and 49% sequentially versus the first quarter of 2021.
Over the last two years, the Opera team has maintained a commitment to improving user experience by introducing innovative, feature-rich ad formats. As a result of these efforts, Opera is launching self-serve advertising platform Opera Ad Manager powered by DanAds, a leading provider of self-serve technology.
Opera Ad Manager is a portal that offers individual businesses and service providers the opportunity to advertise to their ideal audience around the globe, leveraging an easy to use interface to access the scaled inventory of Opera’s trusted browsers and news apps in the most transparent way. The video introduction to Opera Ad Manager is available here.
Opera is lowering the threshold for advertisers around the world by allowing access to its wide audience with even a moderate budget. This is a perfect fit for small and medium enterprises which are just starting to advertise their businesses.
“At Opera we are always looking for innovative technologies to be integrated in our products and extend our offering. The partnership between Opera Ads and DanAds allows for complete automation of all ad operations, saving time and effort, which in turn leads to an increase in campaign efficiency and, thus, maximises the ROI of every ad dollar spent.” says Per Wetterdal, EVP commercial.
There are a great number of successful and innovative self-serve platforms beyond the big two: Google and Facebook. DanAds is one of the leading independent providers of choice on the market and is known for providing publishers with their own customisable self-serve platforms, allowing for the automation of all ad operations, sales, and creative management. It is trusted by companies like Tripadvisor, Bloomberg Media, The Washington Post and SoundCloud.
“We have been excited since day one of working together with Opera on the Opera Ad Manager. Our two companies have many similarities, being Scandinavian players on a truly global market and believing in the need for a transparent ecosystem. This is just the beginning of our partnership and we look forward to continuing our set roadmap together”, says Istvan Beres, co-founder and CEO at DanAds.
Opera is looking forward to continuing implementing technologies that not only allow brands to connect with large, highly-engaged audiences, but to target those audiences with precision.
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