XinChao Media Strengthens Programmatic DOOH Capabilities in China with Hivestack Partnership
by on 16th Nov 2021 in News
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company have announced a major partnership with XinChao Media, one of the largest elevator advertising screen providers in China, partially owned by JD.com and Baidu. Through this new partnership, XinChao Media will offer brands, agencies and omni-channel DSP’s the opportunity to buy DOOH inventory programmatically through the Hivestack Supply Side Platform (SSP).
The partnership enables XinChao Media to effortlessly monetise their premium DOOH inventory programmatically via private marketplace (PMP) deals. Through this partnership XinChao will drive additional revenue growth from programmatic streams, from both Chinese marketers and international marketers looking to build brand equity in China, across their unmatched array of 700,000 digital elevator screens in 110 cities across China, serving 75.6 billion impressions monthly.
Aileen Ku, general manager China at Hivestack said, “we are thrilled to partner with XinChao Media - an industry leader in digital elevator screens in China. XinChao was born in digital, and their premium inventory covers most of the main cities in China. This new partnership represents a seismic shift for DOOH delivery in the region, enabling advertisers to target audiences at unprecedented scale through programmatic activation via the Hivestack SSP.”
Boris Sun, senior vice president at XinChao Media said, “as programmatic digital out of home (DOOH) adoption grows across Mainland China and internationally, we’re excited to work with Hivestack, the industry pioneer for programmatic DOOH, and offer our clients a way to drive added reach and impact as a part of their omni-channel plans.”
Troy Yang, MD, North Asia at Hivestack said, “onboarding XinChao as one of our first media partners in China was a milestone for Hivestack as we continue to scale our business across North Asia. In combining XinChao’s impressive scale with Hivestack’s leading programmatic technology, we can deliver incredible outcomes for domestic and international marketers looking to reach audiences across the region.”
In 2021, marketers will spend over USD$13bn (£9.7bn) on OOH advertising in North Asia with USD$8.6bn (£5.4bn) spent in China alone, making it the world's largest market for OOH. Since its launch in January 2021, Hivestack has integrated with four of the major media owners in China including most recently, XinChao Media, further penetrating this vibrant ecosystem to enable programmatic DOOH transactions to flow. As programmatic DOOH continues to drive innovation in China, 2022 will see an exciting year for media owners and buyers alike, who can access Hivestack’s firewall-compliant technology to activate programmatic DOOH advertising to reach and engage audiences at scale.
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