Today (9 December), the7stars, the UK’s largest independent media agency, have announced the appointment of Marc Bignell as Commercial Director. Reporting to Managing Partner Liam Mullins, Bignell will work alongside the7stars’ Head of Trading David Counsell, and be responsible for implementing innovative trading solutions that drive performance for advertisers.

Liam Mullins, managing partner of the7stars said, “we are extremely proud and excited to have Marc join the7stars. He adds heaps of experience and unrivalled commercial prowess to our team. Marc will help to ensure that we continue to deliver our unique offering of transparency and neutrality, alongside market leading pricing.”  

Bignell brings over 30 years of experience to his new role. Before joining GroupM he was chief commercial officer at Miroma, where he oversaw a portfolio of media and technology companies. Prior to this he spent more than 20 years with Omnicom Media Group, most recently as worldwide chief investment Officer, followed by a stretch at Yahoo as vice president for Europe, Middle East and Africa. 

Bignell said, “both as a competitor and as a media owner, I have admired the work of the7stars and their commitment to full transparency for clients whilst delivering best in market media solutions. I am looking forward to working with the team at the7stars and I can’t wait to get stuck in and continue that mission."