Kao, a leading Japanese consumer goods manufacturer and one of the world's largest suppliers of professional salon products including brands like Goldwell and other iconic beauty brands such as John Frieda and Molton Brown, has appointed the7Stars to handle media planning and buying for its UK Consumer Care Business following a competitive pitch supported by Abintus Consulting.

the7stars is tasked with bringing in new customers and propelling business transformation across Kao’s Consumer Care brand portfolio made up of John Frieda, Bioré and Curél. One of the key activities will be to support Kao UK´s key Consumer Care brand John Frieda in its ambition to strengthen its digital and fully integrated commerce strategy with a rigorous test and learn approach.

Wendy Brown, UK Country Manager, Kao Consumer Care, commented: “We are very excited to have appointed the7stars as our new media planning and buying partner. We were impressed by the progressive thinking and integrated omnichannel approach and are very much looking forward to working with Jenny and her talented team at the7stars”.

Jenny Biggam, Founder of the7stars added: "We are delighted to add the Kao brands to our portfolio at the7stars. Kao owns many great premium brands and shares an exciting ambition. We have a brand new strategy for 2022 to grow market share by building on the emotional consumer connections with the brands."