Didomi, a global leader in consent and preference management, is announcing today the public release of its Preference Management Platform (PMP). With this new solution, already deployed globally among clients such as Hilti, Pierre & Vacances Center Parcs, Decathlon, or Paris-Turf, marketers and developers get an unprecedented level of flexibility to deploy customer-facing widgets, allowing them to deliver digital experiences that respect their users' preferences. By doing so, they can easily abide to data privacy regulations while fostering a relationship of trust with their customers.

With the ubiquitous level of personalisation of marketing, the planned disappearance of third-party cookies, and the rising personal data privacy concerns among consumers globally, brands and publishers have understood the urgent need to invest in data transparency. First- and zero-party data strategies, which encompass all forms of marketing based on consented, voluntarily provided customer data, are a top priority of companies globally.

Yet, marketers and developers still have few tools to make permission management easy and scalable, making it cumbersome to create truly transparent user experiences. This is a major pain point for them, as it is still challenging to deliver online experiences based on authentic customer preferences, proven to boost customer loyalty and revenue.

Already well-known for its consent management platform (CMP), deployed on thousands of websites, apps and connected TVs, Didomi is proud to announce the release of its Preference Management Platform (PMP), which will help companies address these challenges. Didomi's PMP provides a scalable, easy-to-configurable backbone to make preference management easy for companies and users alike, both online and offline.

"We are very proud to reveal the Preference Management Platform to the world, it constitutes a strategic release for Didomi. This technology is already deployed within many of our clients' technology stacks, and they were so satisfied that we decided to make it our main area of investment for our future. Didomi's Preference Management Platform is certainly the most advanced and user-friendly solution worldwide. With this platform, we are making omnichannel preference management as easy as cookie consent - if not easier! I am convinced that it will make the web more user-friendly for marketers and end-users alike." - Romain Gauthier, CEO of Didomi.

"At Hilti, we have a very clear vision of fruitful collaboration between legal compliance and business. Our business vision and legal requirements in preference management have been a challenge and even more finding a solution that would help us execute our ideas. Thanks to Didomi's Preference Management Platform, we were among the first B2B companies in the world to use delegated consent at scale. Today, managing online and offline preferences of our customers is easy and convenient, giving us an edge in our competitive market." - Mirko Haase, Chief Compliance Officer of Hilti.

"The obligation to obtain the consent of each user, and to allow them to change their mind easily, is often seen as a true priesthood for marketers. But today, companies like Didomi provide simple, fast and transparent tools to do so. Its consent and preference management platforms are integral parts of our digital tech stack, allowing us to provide our customers with the best digital experience. At Paris-Turf, we put data at the heart of our thinking, which is essential to build tailor-made experiences based on our users' choices." - Jérome-Olivier Falcon, CDO of Paris-Turf.