Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, today formally integrates leading B2B agencies gyro and Merkle | DWA, retiring the brand names, and creating a major unified force for innovation and growth in the B2B sector - under Merkle B2B. This move is part of Merkle’s continued realignment of its portfolio of B2B agencies into Merkle B2B. 

Today’s announcement is a significant step towards a more innovative and indispensable full-service growth partner for the world’s leading B2B brands. As the market continues to evolve, the brand alignment speaks to changing customer needs such as broader models and more unified solutions to raise the bar on customer experiences in the B2B space. The move represents Merkle’s business imperative of organisational adaptiveness which focuses on delivering end-to-end CXM solutions, maximising performance, and client outcomes.

Since the launch of Merkle B2B in September 2020, Merkle | DWA, a leading B2B media agency, and gyro, a specialist B2B creative agency, have come together to form a fully integrated, best-of-breed solution. It has pushed Merkle’s culture of creativity and the way it is approaching things into a new realm.

The business has grown by 25% in the past 18 months and in the last year has amassed over 25 global marketing and creative award wins including B2B Marketing’s #1 US B2B Marcomms agency of 2021, B2B Marketing’s #1 Fastest Growing US Agency of 2021, and Chief Marketer’s 200 Top Marketing Agencies of 2021 for gyro. Most recently, Merkle B2B was named the winner of B2B Agency of the Year (Large) at The Drum B2B Awards. These achievements highlight Merkle B2B’s incredible creative drive as it continues to expand and enhance its capabilities.

Rob Gold, UK CEO, Merkle B2B, said, “After nearly three years of leading our B2B offering in the UK, it is very exciting to see the full integration of Merkle | DWA and gyro expanding our capabilities. With this move, we are bringing together our full-service offering to clients to completely transform modern customer experiences, creating personal relationships between B2B brands and people, and putting human relevance back at the centre of brand connections.”