Permutive, an audience platform purpose-built for publishers and marketers to re-establish trusted, privacy-safe relationships with consumers, has hired Mark Pearlstein as chief revenue officer (CRO).

Mark Pearlstein, CRO, Permutive

Pearlstein joins Permutive’s North American team with a global remit to grow and scale the direct connection between publishers and advertisers as the era of third-party data comes to an end. The CRO is tasked with defining Permutive’s go-to-market and strengthening advertiser adoption for Permutive’s Audience Platform, which has driven 20x growth in privacy-first, targeted ads in the last two years. 

Prior to joining Permutive, Pearlstein held the position of CRO at SilverBullet and spent ten years as CRO at DoubleVerify, leading the company through to IPO. The hire follows the announcement that Permutive has secured USD $75M (£55.6M) Series C led by SoftBank, which the company is using to grow its patented on-device technology and scale its Audience Platform to create a global privacy-first infrastructure for digital advertising. Pearlstein's experience on the buy-and-sell-side is invaluable to this mission as advertisers look for sustainable end-to-end solutions that protect privacy and long-term value. 

“As a stable foundation for data-driven marketing, advertisers are moving spend directly to publishers, but scaling these relationships will require an end-to-end platform built on a privacy-first infrastructure,” says Joe Root, CEO and co-founder, Permutive. “Mark brings the expertise and wealth of knowledge to surface this opportunity with advertisers and publishers alike. We’re at a pivotal moment in digital advertising, and we’re excited to have hired a CRO that is aligned in our mission to rebuild data in advertising to protect privacy.”  

“The privacy-first approach makes it possible for every company to unlock the value of data,” says Mark Pearlstein, CRO, Permutive. “Permutive not only protects consumers and first-party data, but it also allows companies to build better solutions. All of the players within the value chain are turning to first-party data, and using Permutive’s infrastructure will allow for more effective campaigns and a sustainable future for programmatic advertising." 

Permutive

Permutive is built on the core principle of responsible marketing, which includes privacy, consent and transparency. Its responsible web infrastructure empowers publishers and brands to responsibly activate audiences without any third-party access to...

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