AdPlayer.Pro Online Video Advertising Tech Company Reports its Q4 2021 Results
by on 27th Jan 2022 in News
AdPlayer.Pro, an international provider of outstream video advertising solutions, has released the company’s Q4 2021 business results, reporting the further increase of video ad serving volumes, as well as new partnerships on the supply side.
According to the announcement, the number of video ad impressions generated daily in direct partnership with the company’s publishers exceeded 49 million between October and December 2021.
As Anton Liaskovskyi, CEO of AdPlayer.Pro explained, newly-established partnerships, as well as the successful winter holiday season, were among the decisive factors towards fuelling such an increase.
“Quite predictably, the 2021 holiday season has exceeded market expectations, hence the increase of ad serving volumes, particularly in video advertising. And while the global online ad industry may be seeing a slight downfall in January, the accelerated growth will definitely resume from February to March 2022,” he claimed.
As for the functional core, AdPlayer.Pro’s flagship products, namely its ad-enabled video player and video ad server tech solutions, underwent some crucial improvements in Q4 2021. Particular efforts were made towards ensuring the system capacities for the flawless delivery of programmatic video ads across all platforms and screens.
“With Q4 usually being the busiest time in digital advertising, it’s important to ensure all of our demand and supply partners have everything they need to maximise their business results. We’re especially delighted to maintain our reputation as a reliable video ad tech solutions provider,” Mr. Liaskovskyi added.
“More importantly, given what we’re tracking right now, 2022 is going to be yet another successful year for the entire online video advertising industry, and we’re looking forward to the next 12 months.”
Follow ExchangeWire