Didomi’s chief privacy officer, Thomas Adhumeau, has been appointed chair of the IAB Europe’s TCF DPA Outreach Working Group.

Thomas Adhumeau, chief privacy officer, Didomi

Adhumeau was elected in December for a duration of two years, with the mandate to engage with Data Protection Authorities across Europe and the UK to gather feedback to shape the next iteration of the Transparency and Consent Framework (TCF).

A key element of the TCF Governance, the DPA Outreach Working Group is mandated by the IAB Europe to raise awareness and understanding of the Framework among Data Protection Authorities across Europe and in the UK. This is particularly important today, where some DPAs have recently raised questions about the Framework.

Despite recent challenges, the TCF is still the world’s only true global standard to ensure that user consent is as simple, transparent, and effective as possible in the digital advertising and media ecosystem. It has allowed many publishers, brands, and ad tech companies to accelerate their compliance efforts, having a strongly positive effect on the industry’s practices and on people's privacy.

Its transparency mechanisms empower users to make informed choices regarding the processing of their personal data, as well as identities of companies that process the data in connection with the delivery of digital advertising and measurement, while its due diligence record keeping requirements contribute to accountability of the parties involved in the ad placement process.

In 2022, the goal of the DPA Outreach Working Group is to continue ensuring fruitful discussions between European DPAs and the digital marketing industry. The aim of the IAB Europe is that the TCF remains a credible and easy-to-implement standard for consent management by users, brands, publishers, and vendors alike. Doing so will also help industry associations in other countries, like Canada, to adapt the TCF to local specificities to make better consent management a global effort towards more privacy.