Since its inception in 2019, TheViewPoint has established itself as one of the top publisher-facing ad monetisation platforms on the market, and is now a leading technology provider for broadcasters in North America, Latin America, and Europe.

Alexander Groysman, board advisor, TheViewPoint

Alexander Groysman brings to TheViewPoint a deep expertise and strategic industry view, based on over fifteen years' experience in the digital advertising industry.

Alexander currently works for one of the largest US cable operators where he serves as the senior director, advertising product development, driving innovative solutions for local and national marketers. He previously served as senior director of digital client success at FreeWheel, a Comcast Company. There, he led the growth of the company’s US markets business while working with TV programmers, distributors, and digital publishers, to help them implement programmatic advertising business models to monetise inventory. Alexander also worked for Marchex, where he pioneered the use of programmatic advertising and deep data analytics to drive customer acquisition and attribution modelling. Alexander is a seasoned business executive, with deep expertise in advertising technology and the wider digital marketing ecosystem. 

“I’m thrilled to be joining TheViewPoint team in these exciting times. Our industry is primed for disruption and TheViewPoint is particularly well positioned to drive value to partners and customers alike!” said Alexander Groysman, board advisor at TheViewPoint.

Alexander also serves on the Leadership Council of the Trustworthy Accountability Group (TAG), the leading global initiative fighting criminal activity and increasing trust in the digital advertising industry.

Commenting on Alexander’s appointment, Daniel Elad, chief strategy officer at TheViewPoint said, “We are very excited to welcome Alexander to our organisation. His impressive experience in the advertising industry and his passion for marketing technologies and solutions, will bring a positive change to our team and strengthen our leadership position in the CTV industry market.”