Scibids, the global leader in artificial intelligence for digital marketing, has launched in Australia and New Zealand, with James Whitbread appointed as country manager.

James Whitbread, country manager, Scibids

Scibids is the independent global leader building Artificial Intelligence (AI) to make marketing more effective. Scibids AI supports strategic business outcomes for brands by building customisable algorithms for powerful ad decisioning that doesn’t rely on user tracking, in addition to profiling to deliver immediate and measurable results that provide a long-lasting competitive advantage.

Scibids AI is enabled within leading demand side platforms (DSPs), helps unify the ad stack between planning and measurement, and delivers measurable ROI for a long-lasting competitive advantage. Scibids works across the digital marketing ecosystem, is used by thousands of brands and embraced by their media agencies worldwide. 

Whitbread has over 17 years of media experience across various ad tech, digital, and programmatic businesses including DoubleVerify and, most recently, at Flashtalking. In those roles Whitbread has been working with major brands and agencies plus collaborating with various DSPs, SSPs, and ad server partners. He will be joined by Mansi Garg, who will take on the role of commercial director, ANZ. Mansi, who spent many years with GroupM in Australia, was most recently working with Scibids in India. 

The hiring of Whitbread and Garg comes at a time of quick expansion for Scibids, who recently announced the hiring of in-market teams in Japan, as well as India. Rahul Vasudev, APAC MD of Scibids mentioned, “Australia is a market leader in adoption of new technology, and given the market dynamics around media costs, desire for transparency and talent, an AI solution like Scibids is a perfect fit. We are excited to be able to officially launch in Australia and New Zealand with two highly passionate and experienced individuals like James and Mansi”.

Whitbread said of his appointment, “Both Mansi and I are very excited to be joining Scibids at such a crucial time for the company’s expansion globally and regionally. Scibids is a unique proposition in the fact that it removes the guesswork. Programmatic businesses get an upfront view of the likelihood of the AI improving their results. But, in addition to improving media efficiency, Scibids brings a huge amount of automation benefits to the trading units as well. Given the shortage of Programmatic Traders in the ANZ market, this brings massive efficiency to the operations as well.”

Given Scibids’ focus on cookieless and non-privacy invading tech - as well as new and upcoming product releases, including optimisation towards attention metrics - 2022 is sure to be an exciting year for Scibids in Australia, New Zealand, and beyond.