TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, is now certified by Extreme Reach, the global leader in creative logistics, to run Extreme Reach VAST tags.

The certification recognises TheViewPoint for adopting the CTV industry’s best practices in delivery and measurement of video advertising. Publisher’s ad units can now be easily integrated into TheViewPoint’s CTV monetisation platform via Extreme Reach (ER) VAST tags for scale and to drive inventory sales. The certification ensures that ER VAST creatives can be integrated into any compatible video player on the market and provides full compatibility with advertisers' solutions. 

“At TheViewPoint we take care of our customers, so we got certified by Extreme Reach, the most trusted source for creative asset delivery to any screen, to ensure full technical connectivity between advertisers’ solutions and publishers’ inventory specifications. This certification is valid for 2 years and we can now guarantee that ER VAST tags work in a proper manner for publishers using TheViewPoint solutions and ads are delivered to every screen on time and in perfect quality,” said Daniel Elad, CSO at TheViewPoint.

VAST tags enable ad servers to use a standardised tag format across multiple publishers, allowing any ad server to deliver a video ad to any compatible player. This provides better transparency, safety, and ensures smooth video ad serving, and for audiences it means a more seamless ad viewing experience. Served by ER, tags also support impression pixel tracking from a wide variety of technology partners such as: Salesforce Audience Studio, iSpot.tv, Google Campaign Manager, Nielsen Marketing Effectiveness, and more.

“We are delighted to welcome TheViewPoint to our robust and expanding group of ER VAST Certified companies that includes well known TV streaming services, DSPs and ad networks,” said Mary Vestewig, ER’s VP, Digital Account Management. “As CTV continues to grow, TheViewPoint is streamlining the ability of publishers to optimise opportunities for advertisers in exciting ways.”

“Being certified by Extreme Reach means taking another step in connecting the buy and sell sides of the ad delivery process and making the distribution of ad content more simple and efficient,” added Elad.

Extreme Reach’s certification will allow TheViewPoint to assist publishers through a straightforward integration process and set the inventory live in just a few hours to unlock monetisation opportunities.