Sojern, a digital marketing platform built for travel marketers, and Oaky, a market-leading automated upselling solution for hotels, today announced a new collaboration to help hotels around the world drive direct bookings.

“Sojern is committed to helping our clients not only achieve maximum occupancy through targeted digital marketing, but also collaborate with the right partners. Our relationship with Oaky will maximise the revenue opportunity of every booking with their market-leading upsell and cross-sell proposition. Together we are focused on driving value for a hotel’s direct channel,” said Josh Beckwith, managing director, global strategic accounts, Sojern. 

The organisations have joined forces to leverage each other's strengths. Sojern can attract qualified traffic and influence travelers to book direct on a hotel website. Oaky’s hyper-personalised, automated upselling engine helps hotels drive additional profit by delivering a superior guest experience.

“Today more than ever, the hotel industry needs technology providers who drive profitability and strengthen revenue strategies for hotel businesses. We are thrilled to announce our partnership with Sojern. Two companies, one common goal: help hotels take their direct revenue strategy to the next level,” said Clément Dénarié, director of strategic partnerships and alliances, Oaky. 

Both companies have been recognised by Hotel Tech Report. Sojern was a finalist in the Metasearch and Ad Tech Category 2022 and was awarded a Certificate of Excellence. Oaky was named 2022’s #1 Upselling Software for the fifth consecutive year. 

Ultimately the goal is mutually beneficial: reach customers across multichannel media solutions ​​like search, metasearch, Facebook, and display to increase direct sales and long-term profitability.