Baidu Global has announced that its AI-integrated marketing platform, MediaGo, has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform.

Through this integration, MediaGo’s global advertisers, marketers, and brands now have access to premium, brand-safe display and native ad inventory from Xandr’s marketplace, with video formats on the roadmap.

Initially available via Xandr’s Monetise SSP publishers in the US, the relationship will expand in the coming months to include premium publisher inventory across Europe, Asia-Pacific, Latin America, Australia, and New Zealand.

“At MediaGo, we continually focus on improving our advertisers’ ad performance by helping them reach high value, large scale, and audience-focused inventory across the open internet, further enhancing their ability to reach higher ROI and better marketing results,” said Elaine Hu, head of US strategy and partnership at Baidu’s Global Business Unit.

“To further this goal, we are excited to partner with Xandr across international markets, broadening the opportunities for our full funnel marketers to reach the right audiences, across different touch points.”

“Further deepening our commitment to driving results for both advertisers and content creators, we are delighted to partner with Baidu and bring the best of Xandr’s technology to MediaGo,” said Sze How Chan, associate director, market development, Xandr.