smartclip LATAM by ShowHeroes Group Starts Operating Under the Premium Brand ShowHeroes Throughout Latin America
by on 15th Mar 2022 in News
ShowHeroes Group has completed its post-merger integration with smartclip LATAM, an independent leader in digital video and CTV solutions. As a result, smartclip officially operates under the ShowHeroes premium brand, offering solutions in multi-screen video, as well as other formats in Connected TV. In addition, over the coming weeks, the company will launch new solutions and technologies drawn from the ShowHeroes product portfolio.
Incorporating smartclip LATAM into ShowHeroes Group, the European leader in digital video solutions for publishers and advertisers, is an important step in the integration process, which began in February. As a result, the Latin market continues to rely on effective video solutions with broad visibility and innovation, a safe and reliable environment and access to the ShowHeroes portfolio of semantic in-stream and CTV video solutions, expanding opportunities for advertisers.
As part of the efforts in the post-merger integration process, the group will include content production solutions through ShowHeroes Studios, a unit specialising in premium content creation.
According to Angel Pascual, regional director LATAM at ShowHeroes, the transition marks an important step in the operation of the region. “At ShowHeroes, we reinforce our innovative technology offering, combined with sustainable monetisation solutions for publishers and consequently deliver the best results for our clients, advertisers, and agencies,” highlights the executive.
To ShowHeroes Group CEO Ilhan Zengin, “The acquisition of smartclip was a strategically important step and the missing piece of the puzzle for us to become the European leader in video solutions in our sector. The expertise that the smartclip team offers will be a critical asset and differentiator, to further launch ShowHeroes as a premium brand on a global scale”.
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