Luxury British cruise line Cunard has consolidated its UK creative and media accounts into the7stars, in a deal worth £4.7m. the7stars will handle the UK media planning and buying account whilst Supernova, the7stars’ creative production house, will lead on strategy and creative execution.

The account was awarded without a pitch and is the first time Cunard has integrated its media and creative accounts, which previously lived at Wavemaker for media, and Alpha Century for creative, before its merger into the7stars.

Combining creative and media into one agency comes at a pertinent time for Cunard as it gears up for a post-pandemic resurgence and looks to open bookings for the launch of its industry-defining fourth ship, Queen Anne.

David Milo Jones, marketing director at Cunard, said: “the7stars is uniquely placed to enable us to align our creative approach with data, tech, and media intelligence, in a holistic multi-channel strategy. This is an important year for us as we welcome Queen Anne to the Cunard fleet and we can’t wait to get started with the7stars on a post-pandemic resurgence for the business.”

Anuschka Clarke, managing partner at the7stars, added: “Cunard is a brave and brilliant brand with an impressive heritage in world-class luxury travel.  We are thrilled to be helping them continue to raise the bar by showcasing the unique Cunard experience through highly integrated media & creative execution. We look forward to driving effectiveness across Cunard’s entire channel plan."