InfoSum, the world’s leading data collaboration platform, and Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, today announced their global partnership.

An evolving data and technology landscape is creating ongoing challenges for advertisers, media owners, and agencies. The industry is looking for a way to build a better, open ecosystem that prioritises consumer privacy, without compromising campaign performance and functionality.

The collaboration between InfoSum and Adform empowers companies to fully leverage all data and identifiers in the ad tech ecosystem without compromising on security and privacy. The integration of Adform Flow and InfoSum’s Data Collaboration Platform enables advertisers to match their first-party data with the media owners’ audiences and build highly relevant audience segments.

Adform’s commitment to provide their clients with enhanced control and transparency, driving greater privacy across their advertising operations, combined with InfoSum’s proprietary ‘non-movement of data’ technology and best-in-class privacy control, delivers an end-to-end privacy-first solution. Data is never shared between external parties, and no personal information, including personal identifiers in the bidstream, is exposed. With a pre-configured technical integration and simple legal setup, companies are up and running quickly, and able to capitalise on immediate opportunities.

“InfoSum enables companies to safely and securely collaborate across customer data, building trust between parties. Adform provides clients with enhanced control and transparency across their advertising operations, including ownership of all data. Our visions and mindsets create an ideal partnership of two like-minded, advanced technology companies,” said Lauren Wetzel, COO at InfoSum. “We are thrilled to be working with Adform to immediately enable advertisers and media owners to unlock the full potential of their data and deliver better customer experiences, while prioritising the privacy of consumers and the security of their data. ”

"While the industry is scrambling to find alternatives to identity, Adform is focused on creating better solutions,” says Jochen Schlosser, CTO at Adform. “The alliance between Adform and InfoSum assures publishers and advertisers that data is secure and private and they can leverage valuable audience segments safely."