Pixalate Releases New CTV Ad Supply Chain Trends Report

by ExchangeWire PressBox on 3rd Jun 2022 in News

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, has today (3rd June) released its Q1 2022 Global Connected TV (CTV) Ad Supply Chain Trends Report, a comprehensive analysis of the state of open programmatic CTV advertising through Q1 2022.

The report provides a deep dive into open programmatic CTV ad spend trends by global region, ad fraud (or invalid traffic, "IVT") in open programmatic CTV advertising, and trends in the Roku and Amazon Fire TV app stores.

Key Findings:

Global CTV advertising climbs higher

32% increase in global open programmatic ad spend in CTV from Q1 2021 to Q1 2022
92% of U.S. households are reachable via CTV open programmatic advertising, up 11% year-over-year

Ad Fraud rises above 20% in the open programmatic CTV ad ecosystem

Over 20% of open programmatic CTV advertising was invalid traffic (IVT) in Q1 2022, the third straight quarter over 20%

Roku devices dominate the programmatic ad market; LG gains significant market share

47% of open programmatic ad spend in CTV went to Roku devices
Samsung (16%) has established itself as the number two device type
LG devices saw their share of open programmatic CTV ads increase 233% year-over-year after launching the LG ads platform in Q1 2021

Number of Roku, Amazon Fire TV apps supporting programmatic advertising continues to grow

34% YoY increase in apps in the Roku channel store that support open programmatic advertising
49% YoY increase in apps in the Amazon Fire TV channel store that support open programmatic advertising