Adsquare Partners with DSP Displayce
by on 27th Jun 2022 in News
June 27th, 2022 - Global audience and location intelligence company Adsquare has partnered with Displayce, a European programmatic DOOH DSP designed to optimise the purchase, impact, and quality of DOOH campaigns. Thanks to this platform, agencies can access the largest DOOH inventory in Europe consisting of more than 650,000 screens and run their campaigns in real-time on premium DOOH formats, targeted environments, and audiences at scale.
With this partnership, Displayce is now offering marketers in Europe the broadest range of Adsquare´s mobile data solutions ever integrated into a DSP, including the pre-bid activation of audience segments and live footfall measurement. Adsquare´s data covers a wide spectrum of verticals and more than 1,000 segments that can now be activated self-service via Displayce. Furthermore, the integration allows advertisers to build on-demand segments and activate them pre-bid.
By combining mobile audience data with SDK-derived background location data, Adsquare´s technology calculates index values for each DOOH screen and ranks the inventory according to relevance. The index calculation is based on the ratio between all users seen around DOOH screens and the desired audience and recalculated for every hour of the week. With the API integration between Displayce and Adsquare, advertisers can make use of the Forecast functionality of Displayce, visualising DOOH panels and day-parts, and determining their desired index scoring. The index scoring can be adjusted to optimise the campaign reach in real-time, according to the volume of impressions delivered. In short, buyers can monitor consumers' behaviour live and target panels that have a high propensity of reaching the desired audiences.
To offer a comprehensive experience, the integration between Displayce and Adsquare allows also to measure performance in real-time, directly on the Displayce platform, for maximum budget optimisation.
The integration is already live in France, Belgium, and Spain and will be deployed in Germany, the UK, and the USA in the next few weeks.
Kevan Abdoli, GM France, and Benelux comments: “We are proud to enhance our offering by adding Displayce to our list of trusted partners. Thanks to this partnership, marketers are able to apply Adsquare segments to any programmatic DOOH campaign in a privacy-compliant manner. We are offering advertisers the benefit to target consumers in the physical world with high precision and to measure the impact of their campaigns in terms of store visits, all on one platform.”
Laure Lamergue, CEO at Displayce says: “Marketers are searching for privacy-friendly and data-driven solutions to streamline the planning, activation, and measurement of their DOOH campaigns. Adsquare perfectly complements Displayce´s context-centric solutions with powerful real-time tools, helping advertisers achieve advanced targeting and measurement and finally, maximum ROAS.”
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