AdPlayer.Pro Out-Stream Video Ads Company Reports Q2 2022 Results
by on 19th Jul 2022 in News
AdPlayer.Pro, an international provider of out-stream video advertising tech solutions has released its Q2 2022 results, reporting the further increase in ad serving volumes, new supply partner acquisitions, and the out-stream ad format portfolio upgrade.
According to the official announcement, the volume of daily served video ad impressions exceeded 52 million in Q2 2022, much due to the company’s recent expansion of direct partnerships with publishers in several growing market verticals, as well as the digital ad industry’s overall bounce-back upon the COVID-19 pandemic.
As Anton Liaskovskyi, the AdPlayer.Pro CEO claimed the Q2 results are, obviously, great news, but the peak increase is forecasted for H2 2022, particularly closer to this year’s forthcoming Winter holiday season.
The functional core of the AdPlayer.Pro flagship products also underwent significant upgrades in Q2 2022. Namely, in April 2022 the company finalised the release of brand-new out-stream ad format variations, enabling publishers to set custom ad breaks for InPage, InView, and out-stream video ad units, integrated into their digital properties.
According to Mr. Liaskovkyi, even though the feature is relatively new, it’s already receiving positive feedback from AdPlayer.Pro’s supply partners.
“The reasons are obvious: publishers are eager to embrace new, advanced opportunities to monetise their editorial inventory in a more flexible way, without any extra hassle required,”he explained.
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