This week: SoftBank reveals excruciating USD$23.4bn loss, Snapchat introduces 'Family Centre' to enhance child-users' safety online...

It's been a week of flux for ad tech, with new developments shifting the value of key players in the sector. In Japan, tech behemoth SoftBank posted a staggering loss of USD$23.4bn (£1.93bn) in the second quarter of the year, whilst Elon Musk sold off Tesla shares worth USD$6.9bn (£5.7bn) after the billionaire conceded he may need the funds should he lose his legal battle with Twitter.

On the topic of social, Snapchat announced this week that its new feature, Family Centre, would allow parents some access to their children's account in the interest of their online safety.

And, finally, entertainment giant Disney will raise the cost of subscriptions to its money-losing streaming services in a bid to make them profitable, while Meta's own chatbot has been questioning the tech giant's morality.

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