AdPlayer.Pro Outstream Video Ads Solutions Provider Upgrades Video Ad Player Tech
by on 18th Aug 2022 in News
AdPlayer.Pro, a global provider of outstream video advertising solutions has released a series of upgrades to the company’s flagship video ad player technology.
According to the official announcement, some of the recently implemented enhancements touched upon:
- oRTB Demand integration & setup;
- outstream player API;
- implementation of third-party brand safety solutions, and more.
As Anton Liaskovskyi, CEO of AdPlayer.Pro claimed, the recent upgrades are primarily aimed at enabling the company’s supply partners to streamline their video ad integration operations.
“Most of our partners on the supply side are expecting an acceleration of business activities getting closer to Q4 2022, and they need to be fully equipped in terms of their video ad tech, in order to fully embrace newly-emerging monetisation opportunities. This is where AdPlayer.Pro is stepping up,” he explained.
In addition to the latest video ad player enhancements, the company is also planning to release a significant update to its flagship video ad server & ad management platform later in 2022.
According to Mr. Liaskovskyi, these will primarily encompass a series of programmatic ad buying features, as well as the platform user management capabilities.
Follow ExchangeWire