Verve Group, an advertising technology ecosystem and a part of Media Games Invest, today (September 7th, 2022) announced that Michael Brooks has been appointed as chief operating officer.  The announcement was made by Sameer Sondhi, co-CEO of Verve Group and CRO of Media Games Invest.

With more than 12 years of experience overseeing many facets of mobile advertising, Brooks will be responsible for charting the strategic direction for Verve Group’s supply-side technology platforms and its business intelligence and corporate reporting operations. With Brooks joining Verve Group in this capacity, Sondhi will focus on growing Verve Group’s demand-side, marketing and strategic growth initiatives.

Mike Brooks, chief operating officer, Verve Group

Throughout his career, Brooks has demonstrated measurable expertise working with mobile brands and technologies, elevating their operations and marketing efforts. Prior to joining Verve Group,  Brooks served as senior vice president of revenue and marketing at WeatherBug, where he led commercial activities for award-winning direct sales, programmatic strategy, B2B marketing, and B2C marketing user acquisition teams.  While there, he more than doubled the two-decade old business.

He has also served as global director of app advertising at Oath, where he managed and  commercialised Verizon, AOL, and Microsoft assets for the app install ecosystem; and at AOL, where he developed the mobile performance business of Advertising.com within the AOL networks umbrella. 

“Mike’s unbridled passion for growing business, growing technology, and growing people will greatly complement what is an already ahead-of-the-curve set of technologies, assets, and resources here at Verve Group,” said Sondhi.  “Everyone throughout our global organisation will benefit from his experiences.  Working together, we are confident that Mike’s guidance will help elevate Verve Group into a top-tier advertising technology company.”

“Joining a team of professionals with such a strong track record is quite appealing, and the growth opportunities for Verve Group are endless,” said Brooks.  “Verve Group is so far ahead of the next generation of ad tech companies with how it champions the relationship between demand and supply-side technologies.  It has embraced the notion that the world needs to exist without identifiers, and it needs to find new and exciting ways for consumers to ensure their privacy is theirs.  Verve Group is well-positioned for the future, and I look forward to partnering with everyone here to take the company to the next level.”