Hivestack Launches Full Programmatic Digital Out of Home (DOOH) Operations in Brazil
by on 15th Sep 2022 in News
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today (September 15th, 2022) announced the expansion of its LATAM business with the launch of operations across Brazil. Now for the first time, brands, agencies, omnichannel demand-side platforms (DSPs), and media owners - both in the country and globally - can access the Hivestack platform and suite of solutions to plan, activate, measure, and drive revenue from programmatic DOOH campaigns in Brazil.
To coincide with its launch, Hivestack has onboarded several Brazil-based media owners including Clear Channel Brasil, onboarding 100% of its DOOH inventory in major cities across the country via the Hivestack supply-side platform (SSP). Clear Channel Brasil will be able to monetise their premium DOOH inventory by connecting to a worldwide pool of advertisers in real-time. As part of the expansion into Brazil, Hivestack has also partnered with leading media buyer Matterkind Brasil to launch campaigns in the market.
Andreas Soupliotis, CEO & founder of Hivestack said, “We are excited to announce our Brazil market launch to accelerate the adoption of programmatic DOOH across Latin America. We’ve already seen incredible success in other markets across the region and look forward to utilising our full stack platform to drive growth in this new market.”
Tom Motmans, CEO Clear Channel Brazil and president Clear Channel LATAM added, “Clear Channel has been at the forefront of programmatic DOOH in Brazil and we are delighted to partner with Hivestack. We followed the development and growth of this market, understanding the importance of an omnichannel strategy and all the benefits that DOOH can deliver to the marketing mix. We are thrilled to make our inventory available on the Hivestack SSP to work together and look forward to solidifying and leveraging even more in this market."
“Matterkind Brazil's alliance with Hivestack means the opportunity to grow in one of the main markets in LATAM with innovation, competitive technology, business strategy, and allow us to continue evolving to deliver better results to our clients” commented Jazmin Argüelles, addressable product lead ATV & AOOH, Matterkind LatAm.
Brazil represents a strong market for the OOH industry responsible for 30% of total OOH ad spend globally and with further digitisation of screens, along with the growth of ad technology such as programmatic, DOOH advertising expenditure in Brazil will see a significant rise with projections of reaching USD$160m (£139m) by 2023. Launching its full programmatic DOOH operations in Brazil, Hivestack will ensure marketers are now able to utilise data-driven targeting precision, agile buying models, and unprecedented audience measurement capabilities to drive further growth for the channel in 2023 and beyond.
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