This week: W3C forms first board, TikTok could be fined over data privacy…

The World Wide Web Consortium announced the creation of their first board of directors whilst it looks to gain non-profit status. TikTok received a “notice of intent” from the ICO which could precede a USD$27m fine for allegedly breaching UK data protection law, whilst Sephora’s USD$1.2m fine for violating the CCPA has sent brands scrambling to become compliant.

In APAC, Southeast Asian super app Grab announced plans to turn a profit for the first time in 2024, whilst LINE MAN Wongnai became Thailand’s biggest tech firm and Sydney-based Livewire raised AUD$4.7m in a Series A funding round. On a lower note, Australia’s Optus was hacked, compromising the personal information of over 10 million customers. The telco giant have been ordered to pay to replace the stolen identity documents.

The MadTech Sketch: Making Sense Of The Addressable TV Market

CTV continues to be the mantra for ad tech, as US viewers “cut the cord”. Outside the US, CTV is just a part of a wider addressable TV category: to say that this market is complicated would be an oversimplification.

In this week's MadTech Sketch, Ciarán O'Kane takes on an issue more tangled than a bag of old cables; the non-US addressable TV market.

PressBox Digest

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