Adludio, the global advertising platform delivering premium quality campaigns on mobile, has announced two key, c-level appointments - Dave Ramsay as chief product officer and Ian Liddicoat as chief technology officer and head of data science. With global clients including Ford, Land Rover Jaguar, Estée Lauder, Nike, Adidas, and Microsoft,  Adludio is scaling its position as not only a market leader in AI-optimised campaigns, but also capable of delivering actionable insights for clients.

Ramsay will be responsible for the further integration and expansion of Adludio’s automated platform. He joins from BT Digital, where he was director of product innovation and commercialisation, and was in charge of developing new services and insights. Previous to this role, Ramsay held positions at O2 Digital and Weve.

Dave Ramsay, Adludio

Commenting on his appointment, Ramsay said, “With current market changes and challenges on personal data usage and focus on the attention economy and creativity, Adludio has a unique opportunity to scale its offering and services. By leveraging Adludio’s volumes of rich campaign engagement data, alongside its historical roots in market leading mobile interactive creative design,  we can deliver best in class campaigns that help brands capture customer attention.”

Meanwhile, Liddicoat will be leading development of Adludio’s proprietary algorithms and the optimisation of its world-beating marketing analytics. He joins Adludio from Publicis, where he was global head of data science and was responsible for its development and delivery of AI products.

Ian Liddicoat, Adludio

Commenting on his appointment, Liddicoat said, “I am driven by technology, and for me, Adludio is in that unique position where it’s sat at an intersection of brilliant creativity and sophisticated algorithms. At a time when access to first party data is shrinking, I look forward to embracing Adludio’s AI technology and propelling it forward with a focus on high margin, high engagement campaigns.”

Adludio’s co-founder and CEO Paul Coggins commented, “The experience of Dave and Ian in leading product strategy and data transformation programmes to scale up businesses will be invaluable to Adludio. As we continue to align the business around the four pillars of creative, media, optimisation, and insights, their expertise will build our product and operational functions considerably. This in turn will help to cement Adludio as a leader in this new era of attention-driven mobile advertising.”