Bidstack, the leading in-game advertising and video game monetisation platform, today (October 13th, 2022) announces that Camila Franklin joins the company from AdColony as chief operating officer (COO). Lisa Hau will step up to chief strategy officer (CSO) following two and a half years in the COO role. 

Camila Franklin brings more than two decades of gaming, mobile marketing, and advertising technology experience to Bidstack. She was previously COO at AdColony, one of the largest gaming monetisation platforms in the world, with a reach of more than 1.4 billion users. Camila Franklin was also named one of The Top Women Leaders in SaaS in 2020 and was a Bronze Stevie Award winner for Woman of the Year in the business services industry in 2021.

Camilla Franklin, chief operating officer, Crimtan

Throughout her career, she has led engineering, product, operations, and client-facing teams and prior to AdColony held numerous leadership positions across the US and Latin America at companies such as Blaze, Navio Systems,  Tira Wireless, Device Anywhere, Antenna Software, and Moovweb. Camila Franklin’s proven leadership credentials will operationalise and further enhance Bidstack’s growth ambitions following its recent funding round.

The addition of Camila Franklin as day-to-day operational lead will allow Lisa Hau to turn her full  attention to strategy, corporate development, and commercial partnerships as CSO. A former head  of investor relations at WPP, Jefferies internet & media analyst, and qualified chartered accountant,  Lisa Hau will remain a member of Bidstack’s board of directors, steering the company in this critical  growth period. 

Just last week, Bidstack announced a successful fundraise of USD$11m (£9.9m), including its first ever  strategic investment, from digital platform cybersecurity world leader, Irdeto. This brought Bidstack’s  total funding to USD$42m (£37.5m) - the most raised by any company in the in-game advertising industry  to-date. The global in-game advertising market is projected to grow at a CAGR of 11% to 2030, from  its current estimated valuation of USD$7.6bn (£6.8bn). 

Camila Franklin, chief operating officer at Bidstack, commented: “I am delighted to join Bidstack at such a pivotal moment in their journey. My previous success in  scaling revenue at AdColony demonstrates my ability to optimise operational performance in gaming  environments, and I’ve been fortunate to grow within the space and watch gaming go from a niche  medium only tested by a few, to a multi-billion dollar vertical that has plenty of growth ahead. Bidstack  has an opportunity to be the market leader, and I’m looking forward to helping them reach their full  potential.” 

Lisa Hau, chief strategy officer at Bidstack, added: “We are very excited to have someone with Camila’s experience and proven track record. Attracting  talent of her caliber is a testament to Bidstack’s leading position in the market. Her background and  operational experience will be key to driving the Company’s next phase of growth. With the strength  of our recent hires, successful raise, and buoyant market activity in gaming and ad-tech it’s the  perfect time for me personally to step into a more strategic role.” 

Since launching into in-game advertising in 2017 with Sports Interactive’s legendary Football  Manager series, Bidstack has run award-winning in-game campaigns for brands such as Marriott  Bonvoy, Paco Rabanne, and Doritos, and works with world-leading game publishers such as  Codemasters, and Take-Two Interactive.