Leading programmatic expert Crimtan has announced the appointment of Andy Houstoun as chief commercial officer (CCO).

As CCO, Andy Houstoun will be setting up a new commercial services division to focus on better supporting existing clients, as well as growing Crimtan’s creative and analytical functions.

Houstoun has over 20 years of experience in programmatic and digital, most recently as group operations director at Crimtan, and previously as CCO of Larsson & Jennings, the Swiss-made watch brand. Prior to this he worked at Venda, the world’s largest on-demand e-commerce provider, and was part of the founding team at Tesco.com.

Andy Houston, chief commercial officer, Crimtan

 Paul Goad, CEO of Crimtan, said: “Crimtan is constantly innovating to drive incremental return on investment (ROI) and lifetime customer value for our clients and we have ambitious plans for future business growth.

“Andy’s experience, expertise, and market insight will be invaluable as we expand into new markets and build on our creative and analytical capabilities to deliver exceptional client insight and performance.”

Commenting on his appointment, Andy Houstoun said: “The industry, compliance, and needs of our clients are all evolving at lightning speed. As an independent company with our own technologies and services, Crimtan has the opportunity to be nimble and navigate this complexity through transparent insights and solutions that focus on driving each and every client’s customer lifetime values.

“I am looking forward in my new role as CCO to delivering exciting developments across planning, targeting, and measurement that will support all our clients to drive the best performance for their marketing spend in the new consented and cookieless world.”

Andy Houstoun is now in position at Crimtan UK.