Verve Group has announced that Match2One – its easy-to-use advertising platform for small-business e-commerce – has launched an app in Shopify, offering merchants a self-serve, free-to-install app for building, serving, optimising, and measuring programmatic ads.

Match2One’s app is the first easy-to-use platform to drive additional revenue for merchants using Shopify.  The platform enables merchants to automate their campaigns and make the most of spend as they face the challenge of a weaker economy, but simultaneous opportunities with the fast-approaching holiday season and retail’s most important quarter.

With just a few clicks, a merchant can launch an advertising campaign to compliment existing Google and Facebook budgets.  Verve Group has given the power of the Open Internet that has been used by large brands to their small- and medium-sized brethren–just in time for the holidays.

The Match2One app in the Shopify App Store provides users with:

• Access to inventory across 93% of the open web
• Performance data and real-time optimisation solutions
• Connections to all major supply-side platforms (SSPs)
• Easy-to-use brand safety controls to ensure the best ad placements
• An effortless creative studio for any size ad, equipped with templates and animation capabilities

By allowing users to automate any form of advertising, the Match2One self-serve platform streamlines the typically labour-intensive and manual process of running digital campaigns for Shopify sellers. Cost and complexity have created a high barrier to entry for programmatic advertising and pushed smaller businesses to depend on walled gardens, largely due to their accessibility and scale. However, the Match2One platform ensures merchants can successfully diversify ad spend and maintain greater control over their campaigns. It has been developed to help democratise programmatic and ensure all businesses can access the same inventory, without requiring prior programmatic experience or extensive marketing resources.

“Our self-serve app puts automation capabilities in the hands of advertisers who have previously been excluded from the programmatic landscape,” commented Mikael Kreuger, CEO of Match2One, part of Verve Group.

“Our mission is to truly empower all businesses to reach their desired audiences through efficient campaigns. With this in mind, Shopify merchants who install the app will receive a bonus in their account balance to support their ad budgets. We want to widen the adoption of programmatic and make it accessible to every business.”

In the short time that the app was put into the Shopify App Store, it has already reaped measurable returns. Alexander Eriksson at Boulevard49, a user of Match2One’s Shopify App added: “Match2One’s app does all the work for you, finding the right audience in the right place. Everything from building banner ads in the Creative Studio to following results is effortless. This is a true one-stop-shop for programmatic advertising.”