LG Ads Solutions, the connected TV and cross-screen advertising service, today (October 17th, 2022) announced Ryan Afshar as its new head of publisher development, Europe. The appointment follows LG Ads Solutions’ recent investment in the EMEA region with the hire of Ed Wale as vice president, Europe last month.

With more than 20 years of commercial experience in ad tech, digital, and broadcast media, Afshar joins LG Ads Solutions from LiveRamp, where he was head of addressability, UK. In his new role as head of publisher development, Europe, he will be responsible for establishing and growing relationships with key content and CTV publisher partners across the region.

“As CTV continues to achieve rapid growth globally, one of our top priorities is expanding our footprint in key European markets,” said Ed Wale, vice president, Europe at LG Ads Solutions. “The first step in this expansion was becoming the exclusive provider of ACR data for all LG TVs globally and the next is increasing our manpower on the ground with key hires such as Ryan.  His expertise in the space, along with his strong relationships with premium EMEA-based publishers, will be vital for the company as we dig our roots into the region.” 

Ryan Afshar, head of product development, Europe, LG Ads

Afshar has also held leadership roles at Amobee, Videology, and Time Inc., and is the co-founder of Inadvia, the world’s first programmatic trading platform built for inflight and in-transit advertising.

“LG Ads Solutions presents an undeniable value proposition to premium European publishers who want to better monetise their OTT inventory,” said Afshar. “Not only does working with LG Ad Solutions provide them the exclusive ability to sell access to LG TV owners but with ACR data technology, the publishers’ inventory will become far more addressable and in doing so widens the pool of demand from brand marketers wanting to advertise on CTV–some for the first time. This increased addressability, ultimately ensures better campaign results and business outcomes for their advertiser partners, whilst creating a better TV viewing experience for the consumer.”

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