This week: Elon Musk takes control of Twitter (well, sort of...), new EU legislation could open up app buying and messaging...

This week, ad tech was dominated by the exploits of Twitter’s new honcho Elon Musk, who threatened to raise the monthly price of Twitter Blue to USD$20 (~£17.22) before settling on a mere USD$8 (~£6.95) instead. Never one to rest on his laurels, the billionaire later shook up the world of crypto, single handedly causing Dogecoin to skyrocket to a six-month high by tweeting a picture of a Shiba Inu adorned with the Twitter logo. The move is believed to signal Musk’s intentions to integrate the cryptocurrency into Twitter, although the entrepreneur is yet to confirm a business plan for the company.

Outside of the world of Twitter, the EU’s new Digital Markets Act gave hope to small tech companies, possessing the potential to force Big Tech to share its platforms and services. And in e-commerce, Amazon suspended hiring for its advertising business following disappointing Q3 results.

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