Royal Mail, the British multinational postal service and courier company, has appointed the7Stars, the UK’s largest independent media agency, to handle its UK media planning and buying following a competitive pitch handled by the Aperto Partnership.

Havas Media Group was the incumbent agency, having held the account since 2016. 

Royal Mail was privatised in 2015, following its separation from the Post Office, and the government selling all remaining shares in the company.

Nick Maddison, managing partner at the7stars, added: "We are delighted to be working with Royal Mail - an advertiser with a rich heritage and an ambitious future. This was a refreshingly thorough pitch process with learnings at every stage, so we are ready to hit the ground running in 2023."