Total Media Solutions, the publisher-first technology company that helps publishers manage their revenue, and one of only nine Google-certified resellers globally, has announced the appointment of Tim Preston as VP sales and business development, EMEA to spearhead its growth in the region. 

Based in London, he will be responsible for driving the company’s business opportunities in EMEA. He is also tasked with building a new sales team to meet the technology and revenue demands of both publishers and advertisers.  

A seasoned commercial leader who’s held managerial roles at companies including AOL, DoubleClick and OpenX, Preston brings invaluable knowledge of the ad tech marketplace, with expertise spanning commercial strategy, partner and client relationships, publisher engagement, and new customer acquisition. 

Commenting on his appointment, Preston said: “The Total Media Solutions team boasts an impressive 18-year track record of delivering platform access, diamond-standard tech solutions and revenue management expertise and consultancy services for publishers and advertisers. Leading the business’ growth into this new market is the perfect next step in my career, and I’m hugely excited about the opportunities 2023 is set to bring.”

“Building on our success in other markets and with a number of exciting developments on the horizon, we’re thrilled to be welcoming Tim to develop and lead our growing EMEA team,” commented Total Media Solutions’ CEO, Sivan Tafla. “He joins at a critical point in our journey and we have no doubt his marketplace insight is going to be a huge asset in our growth plans.”