Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, has been awarded Digiday’s Best Marketing Automation Platform. The Digiday Technology Awards recognise the technology modernising media and marketing, and this year, highlighted Clinch for their Flight Control platform.

Built to solve major challenges facing the advertising industry, Flight Control offers an intuitive, platform that reduces complexity and makes activating digital campaigns - from strategy to creative personalisation, to smart ad serving - drag & drop, simple.

Advertisers today are tasked with conceiving, planning, and running complex campaigns across several disparate platforms, each with their own varying levels of integration, requirements, and measurements. Flight Control utilises proprietary artificial intelligence to enable a single workflow for all channels and activations, which eliminates issues that stem from fragmented collaboration and platforms that aren't inherently built for advertising.

"We’re excited to receive this prestigious award in such a competitive category," said Oz Etzioni, CEO of Clinch. "Diving head-first into new technologies and adapting to meet the needs of the digital media industry has always been our top priority. We built Flight Control for agencies and brand advertising teams to offer the first truly intuitive UI for creating, managing, and maintaining campaigns across all paid media channels with as little friction as possible. Offering the customisation and flexibility to integrate with any partner stack seamlessly, which enables us to deliver unparalleled performance and efficiency to both creative and media teams."

Campaigns run through Flight Control save on average 3-4+ days of setup time, with human error rates reduced to zero and activation time in trafficking reduced by 30%. Agencies that use Flight Control report drastically increasing the share of budget devoted to DCO/personalisation, which consistently reports higher performance on metrics like ROAS over traditional campaigns.

Flight Control is available as a SaaS platform (the first of its kind) or managed service, enabling complex data-driven personalised ad campaigns, smart ad serving, and consumer intelligence across all channels.

Clinch

Clinch leads the industry in developing platforms that help brands and agencies advertise better. The company’s AI-driven Personalisation/DCO technology delivers custom-tailored ad experiences across all channels, driving best-in-class performance ...

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