Adform, the leading global independent advertising platform, is launching its new Global Partner Programme, to provide significant strategic growth opportunities for commercial partners enabling them to leverage Adform’s network and solutions with their own customers and prospects. 

Adform’s Global Partner Programme will empower agencies, resellers, service partners, and consultancies worldwide to use its sector expertise and technological solutions to ensure best performance and service to their advertising clients. There are three levels of partner accreditation - certified, professional, and strategic – with each accreditation stage opening up more ways for partners to grow their businesses and develop their teams. 

Partners will be able to accelerate revenue growth and attract new customers by delivering Adform’s full spectrum of ad tech capabilities for advertisers, agencies, and publishers: demand side platform, supply side platform, ad server, and data management platform, and its award-winning, privacy-centric identity solution ID Fusion.

The first cohort of partners in the programme cover the US, EMEA, CEE, and MENA regions and deepen Adform’s relationships and reach across the globe. DELVE, a digital consultancy in brand and performance advertising for DTC brands; iSOCRATES, a global MADTech (marketing, advertising, and data technology) specialist; MINT Square, a strategy and technology consultancy for data-driven advertising; MiQ, a marketing intelligence and programmatic media specialist and Value Branded Content, a media consulting company who plan, place, and sell media in the Middle East and North Africa are the first five partners.

Freddie Turner, managing director, at MiQ UK said, “We are delighted to be one of the founding partners of Adform’s Global Partner Programme. Adform’s principles are in total alignment with our own platform agnostic approach – meaning we can recommend the most appropriate solutions to our clients without being tied to a particular platform to better focus on the best outcome for our customers.”

Vicky Foster, global reseller partnerships director at Adform, said “We are excited to kick off our Global Partner Programme with trusted partners DELVE, iSocrates, MINT Square, MiQ, and Value Branded Content. We have established Adform’s Partner Programme on the basis that it has to be mutually beneficial and we are committed to providing all our partners with the levels of access and support they need, so we can thrive and grow together.”