Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced Magnite Streaming, a singular supply side platform that merges leading technology from the Magnite CTV and SpotX platforms.

Magnite Streaming empowers media owners to maximise the value of their assets holistically across live and VOD inventory, CTV and OTT environments, and addressable linear, while gaining insights to more efficiently and effectively drive their businesses. Magnite’s CTV and OTT clients include Disney Advertising, LG Ads Solutions, and Warner Bros. Discovery. Magnite Streaming also provides advertisers with unparalleled access to CTV and OTT inventory, audience targeting capabilities and real-time reporting.

The debut of Magnite Streaming comes as viewership on streaming platforms reaches an inflection point and major industry players bring ad-supported tiers to market to accommodate the consumer shift to ad-supported CTV. 

Sam Wilson, EMEA managing director of CTV, at Magnite, remarked “As consumers increasingly gravitate toward streaming TV’s premium viewing environment, media owners and broadcasters must navigate the challenges of meeting this demand while also ensuring they can deliver high quality ad experiences across their vast libraries of content. Magnite Streaming addresses these challenges with an all-in-one platform that provides the technology and tools needed at every stage of the advertising process for every video format. Our team has unparalleled experience serving preeminent streaming clients and the unification of our technology will further help us support their businesses.”

Magnite Streaming unites sophisticated end-to-end features within one platform including:

• Comprehensive seller deal management capabilities to monetise all types of long-form video content. 
• Inventory curation tools purpose-built for video such as advanced podding, frequency capping and reserved/upfront inventory management.
• Multi-faceted audience activation features including seller defined audiences, third-party data integrations, and secure data matching.
• Responsive reporting and dashboards that provide real time alerts and insights.
• Innovative technology to help publishers optimise live inventory, including the award-winning Live Stream Acceleration (LSA) tool.
• Intuitive platform interface and streamlined workflows for deal creation and management, created for all users, from digital ad ops to senior revenue executives.