Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, today (February 22nd, 2023) announced a certification with Samsung Ads to deliver a new automated, data-driven personalisation solution to the Samsung Ads platform.

Clinch is certified to serve, run, and optimise personalised and dynamic programmatic campaigns across Samsung North America’s Samsung TV Plus and Audience Extension inventory suite which includes Connected TV (CTV), online video, display, and mobile, through the Samsung DSP. Clinch will be available globally to Samsung Ads clients later this year.

Through the partnership, advertisers can make creative decisions based on Samsung Ads’ automatic
content recognition (ACR) first-party data set, which is the largest in the industry, and provides unrivaled
insights related to audience Smart TV behaviour. Advertisers leveraging Clinch’s Flight Control
omnichannel activation platform, can easily personalise and scale campaigns with a single workflow, and
access robust cross-device campaign insights in real time.

“Samsung has established an incredible global footprint, fuelled in part by their commitment to
providing innovative consumer experiences,” said Oz Etzioni, CEO of Clinch. “Through this partnership
we are able to bring a new level of real-time personalisation to millions of Samsung connected devices
with superior automation and efficiency.”

Clinch

Clinch leads the industry in developing platforms that help brands and agencies advertise better. The company’s AI-driven Personalisation/DCO technology delivers custom-tailored ad experiences across all channels, driving best-in-class performance ...

More about Clinch »

Powered by PressBox