People's Postcode Lottery, the successful charity lottery operator, has appointed the7stars to its UK media planning and buying account, following a four-way competitive pitch handled by MediaSense.

The7stars will take over the account from Carat on March 1st. According to Nielsen, Dave Singleton, People’s Postcode Lottery’s head of media investment led the pitch on behalf of the advertiser, which is worth more than £66m in billings.

The7stars has been tasked with delivering accelerated ticket sales for the lottery which helps players across Britain win cash prizes while raising much-needed funds for good causes. 33% of the ticket price goes to charity.

David Pullan, managing director, People’s Postcode Lottery, said: “We saw three great pitch presentations, but the7stars stood out – throughout the process - as the right partner for the next phase of People’s Postcode Lottery growth.

“The7stars’ team brought an approach that was channel-agnostic, people-first and data-driven, with a commitment to ideas, agility, and strategy pulled through to media deployment. We are delighted to bring them into our business.”

Jenny Biggam, CEO at the7stars said: "We have loved learning about People's Postcode Lottery - an incredible organisation whose players have already raised over £1bn for good causes. They are an ambitious advertiser with a huge future ahead and we look forward to working with them. The pitch process was expertly handled with valuable feedback, insight, and rigour to each stage of the process, and we are delighted by the result.”