Ad tech company Adnami has appointed Sophie Spencer as UK agency sales director as it continues its rapid expansion across Europe, with growing numbers of advertisers across the continent turning to Adnami’s high-impact display and video formats.

Formerly head of agency sales at News UK, Sophie has also been agency partnerships director at ad tech platform, Cardlytics. With over ten years of media sales and management experience, Sophie will create and sustain strong relationships with media agencies, leading the agency sales team as advertisers wake up to the power of programmatic, high-impact advertising.

Sophie comments: “I am thrilled to join Adnami’s growing team at such a pivotal time in the company’s development. Adnami's high-impact advertising platform delivers astonishing ad experiences for consumers and accelerated returns for publishers and brands. Its scalable, measurable and automated solution to running impactful advertising campaigns comes at a time when attention as a metric is at the forefront of industry discussion.”

Managing director, UK & NL, James Upson at Adnami comments “We are delighted to welcome Sophie to the team. An accomplished media professional with considerable sales, management, strategy, and business development experience in media across a wide range of platforms including digital, print, mobile and social, she is a motivating and inspiring team leader. She was a top new business performer at News UK, regularly picking up awards as she smashed commercial targets and built profitable and productive relationships.”

Simon Kvist Gaulshøj, CEO at Adnami, adds: “Sophie’s enthusiasm, passion for effectiveness and 'can-do' attitude means she forms great relationships with clients and teammates alike. Alongside this, her extensive knowledge of data and its impact in the media industry enables her to exceed targets consistently - developing existing relationships, driving new business and creating an environment which allows individuals, partners and teams to flourish.”

Adnami’s high-impact, programmatic advertising solutions are used by a growing portfolio of publishers, agencies and advertisers. With offices in Copenhagen, London and Stockholm, the team works with a diverse range of household name clients from Amazon and Disney to Samsung.