SmartFrame Technologies, whose image-streaming platform SmartFrame is redefining standards in online image display, media, and contextual advertising, has today (March 13th, 2023) announced three significant hires amid the company's continued growth. The hires demonstrate the company’s commitment to providing innovative solutions that drive the move to a more transparent and fair media ecosystem.  

A seasoned sales director in the ad tech sector, including her most recent position as senior director of sales at Adverity, Nicola Halpin brings a wealth of industry experience to her new role as head of agency sales. Nicola has been tasked with bolstering sales to advertising agencies and supporting big agency holding groups to embrace image streaming for their clients. 

David Childs, who previously managed the trade process of over 130 clients as commercial manager at Omnicom Media Group, will also bring valuable insights to his new role as agency sales manager. He previously served as a senior broadcast buyer at MediaCom, where he was responsible for AV buying across the company's biggest accounts including Vauxhall, TUI, Bayer and OnTheMarket. As agency sales manager, David will oversee SmartFrame’s multiple big agency clients. 

Commenting on the two new sales hires, Gregor Smith, global advertising sales director of SmartFrame Technologies, says: “We're delighted to welcome Nicola and David to the sales team. With their extensive industry knowledge, they will play a crucial role in selling our unique contextual in-image advertising solution to the key agency holding groups, providing strategic support as we continue to expand our business operations across more buying points.”

As part of the company's communication and growth strategy, Liam Machin has been appointed as SmartFrame’s newest Marketing Copywriter. Machin joins the team after working as a Copywriter for Nelson Bostock and, previously to this, anti-fraud software provider SEON. The main focus of Liam’s new role will be looking after marketing communications, social media, marketing performance, and optimisation.

Rob Sewell, CEO of SmartFrame Technologies says: "We're delighted to welcome Nicola, David, and Liam to our growing team of exceptionally talented and passionate people here at SmartFrame Technologies. Together they bring a wealth of experience and expertise to the business and I know they will be instrumental in delivering our vision of becoming the new online digital image standard, and creating a new and more sustainable ecosystem when it comes to image creation and publishing, one where image owners, publishers, and advertisers all benefit."