Integral Ad Science, a global leader in digital media quality, today (March 20th, 2023) launched viewability and invalid traffic verification for Netflix’s ad-supported plan, following the partnership announcement in 2022. These solutions ensure advertising campaigns running on Netflix are delivered fraud-free and are seen by real viewers.

IAS’s independent, third-party ad verification programme for Netflix goes far beyond traditional television ratings, enabling brands and agencies to gain insights on campaign reach and engagement. Key benefits of the solution include:

• Independent, third-party reporting in the IAS signal platform 
• Maximising insights through trend identification and optimising campaigns based on engagement 
• Consistent measurement across media buys to understand performance across the digital ecosystem

“Marketers now have powerful new tools to ensure that the ads they run on Netflix are engaging viewers,” said Lisa Utzschneider, CEO, IAS. “By launching this partnership, advertisers can invest with confidence as they look to expand their media strategies to Netflix’s premium inventory.”

IAS’s verification programme for Netflix is now live in all of the 12 Netflix ad-supported countries and across all platforms  – connected televisions, computers, and mobile.