Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, announces the appointment of Benjamin Arnold as President, North America. The former US CEO of socially-led creative agency We Are Social will be responsible for leading all US operations across creative, media, marketing, and revenue.

Over the past decade, Arnold helped to build We Are Social into one of the world’s largest and most awarded agencies of its kind. Prior to that, he spent 10+ years at integrated agencies in New York, London, and Sydney including Wunderman Thompson, Saatchi & Saatchi, and DDB Group.

Despite headwinds in the ad tech industry, Adludio has seen record growth. In 2022, the company achieved 50% growth in the US and, across the globe, has continued to increase revenues. It also recently secured a further USD$2.5m (£1.99m) investment from Mercia, to both capitalise on this rapid growth and launch a new, fully-automated version of its platform. 

In his new position, Arnold will build on this strong business momentum and seek to further establish Adludio as a pioneer in AI-led premium and automated advertising solutions.

Commenting on his appointment, he said: “AI and ad tech companies are increasingly seeking to bridge the traditional divide between themselves and the digital creative side of marketing. Adludio is committed to being a leader in this evolution and I’m excited to be a part of this mission.

“After 20 years working on the creative agency side, I really do believe there is a need and an opportunity for a more efficient solution to the traditional advertising process. Integrating this process and automating creative, media performance, optimisation, and analytics - as is done brilliantly by Adludio’s proprietary AI platform - represents a very real and effective solution for brands and agencies alike.”

Adludio’s co-founder and CEO, Paul Coggins added: “We are happy to welcome Benjamin as Adludio’s first President, North America. His wealth of experience and proven track record of influencing change will be instrumental to our aggressive growth plans for the US market. As we further develop our AI-driven proprietary technology, I truly believe we can be the leader in this arena; providing brands and agencies with premium advertising solutions that help them win the battle for consumer attention.”