Epom, a leading advertising technology solutions provider, is thrilled to announce the major release of White-Label DSP 5.5. This latest version brings key interface changes and user management improvements to empower advertisers in their programmatic advertising efforts.

The key features and improvements in the Epom White-Label DSP 5.5 release include:

Single-format campaigns: The format/creative type selection has been moved from the creative to the campaign level. Each new campaign has a single assigned format, streamlining its creation process.

Limits and capping visibility: The limits and frequency capping settings are now hidden by default to simplify the user interface. Users can still set limits and capping, but these settings cannot be toggled back unless they are empty.

Enhanced tooltips: The information regarding targeting and optimisation options has been reworked to improve readability. Instead of on-hover tooltips, users can now access information about each setting by clicking on the element name or the question mark icon.

Help centre integration: The help centre links have been intuitively placed in the title of each page, making it clear that the presented article relates to the specific page the user is on.

Revamped analytics charts: The charts in the dashboard, analytics, and admin reports have been redesigned to become more visually appealing. The behaviour of the legend has also been updated, allowing users to select and remove items easily.

SSP endpoint testing interface: Admin users can now access the 'Test Endpoint' page. This feature offers three different testing modes, so the customers can test the SSP endpoints before bidding.

User management enhancements: Admins can search users by email, first name, last name, and company name, simplifying user management tasks. Additionally, searching for users by email is now possible in user activity and billing sections.

Webhook notifications: The webhooks tool allows receiving notifications regarding certain events in the slack messenger. Admin users can now control which events trigger notifications via the webhooks page in the general settings menu section.

Updated macros list and macro validation: Available macros are now grouped by categories. Admin users can switch off macros they wish to hide from their users via the user permissions.

Also, the Macros that could 'break' the target URL is force encoded to ensure URLs perform correctly. The warning is displayed if a user tries to save a target URL with an unrecognised macro.

Improved stability and fixes: Epom White-Label DSP 5.5 includes over 100 stability improvements and bug fixes to ensure a smooth user experience.

"In DSP 5.5, we've honed in on key interface changes. Small but necessary, they will boost your productivity and give you zero chance of getting stuck," highlights Vitalii Stukalsky, head of product at Epom DSP

These user-oriented updates have smoothed out the interface and made it easier to manage programmatic advertising in-house. The Epom DSP is available to try for 14 days free, during which users get access to the full platform functionality of the newest version available.