The departure from third-party tracking and an increased focus on privacy are driving companies to seek new ways of connecting with their audiences. These shifts in the landscape are what inspired Piwik PRO to update its Customer Data Platform (CDP), a customer-centric solution that empowers marketers to maximise the value of their activities and campaigns.

With the demise of third-party tracking and the growing prevalence of privacy laws, marketers are searching for new ways to communicate with their audiences. One available option is to use the closed advertising ecosystems known as “walled gardens”, offered by, for example, Google, Amazon, and Meta. While they present vast monetisation opportunities, they lack transparency in measuring and reporting personal data. This makes it difficult to analyse and improve the performance of marketing campaigns.

At the same time, more and more businesses are investing in CDPs to take control of their data sources and leverage them to the maximum. Interest in CDPs is skyrocketing, with global industry revenue estimated at USD $2bn (£1.56bn) in 2022.

The updated Piwik PROs Customer Data Platform is designed to deliver solutions to companies looking for enhanced marketing effectiveness. Organisations taking advantage of the platform benefit from easy integration with both walled gardens and a host of external data sources while enjoying total control over data collection and processing. 

"Piwik PRO CDP prevents vendor lock-in, letting businesses consolidate and analyse customer data from various touchpoints, providing a holistic view of customer interactions. Our platform gives marketers even more methods to integrate, segment, and act on first-party data." – Piotr Korzeniowski, CEO at Piwik PRO.

The platform offers a range of features to enhance the integration and leveraging of first-party data, such as: 

• Easy data import from multiple sources into clear records that map all user traits and behaviours.
• Behavioural segmentation that enables marketers to create detailed user profiles and audiences with custom attributes.
• Data activation for a personalised customer experience that works in line with privacy regulations.

The beta version of the Customer Data Platform has already been tested with selected partners and clients. Now, the new module is available to anyone who wants to improve the customer experience with the power of first-party data. For more information, visit this website.

Piwik PRO

Piwik PRO makes powerful, privacy-compliant analytics software and offers high-touch support, so customers can get the most out of their data. Piwik PRO Analytics Suite provides flexible data collection and reports, in addition to consent management,...

More about Piwik PRO »

Powered by PressBox