Richard Simons has been appointed interim CEO of Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, as Paul Coggins steps down after nine years at the helm. 

In March 2023, Adludio secured a significant follow-on investment from its lead investor Mercia and others which is enabling the business to capitalise on its rapid growth in the US as well as launch a groundbreaking AI platform for mobile advertising. This will fully automate many of its processes and pave the way to a software-as-a-service (SaaS) offering in addition to the traditional managed service proposition for customers. 

Richard Simons, interim CEO, Adludio comments: “Paul has been instrumental to the growth and global success of Adludio. As we continue to build on this, the business is in a strong position for the launch of our new platform. We wish Paul all the best in his future endeavours.”

Paul Coggins adds: “It’s been a phenomenal nine years and I am hugely proud of the team we have built and the successes we have achieved. With the latest investment from Mercia and the transition to the SaaS platform, it feels like the right time for me to move on and seek out my next challenge. I look forward to watching Adludio’s continued successes.”