Digiseg, the global leader in privacy-first household demographic data, has appointed Kasper Sørensen as chief technology officer.

Kasper brings a diverse technical background including software architecture and product strategy as well as extensive experience leading successful teams and SaaS products. He joins Digiseg from Zendesk where he led a CX product team.

Kasper's role as CTO will be instrumental in advancing Digiseg's post-cookie audience solution, bringing new energy to propel Digiseg to the next phase of growth. 

“This is a transformative time for the ad tech industry, technological agility and innovation are paramount. CTO is a key role for Digiseg, and Kasper’s experience and leadership in product and technology will ensure that we continue to lead in providing innovative post-cookie audience data solutions. His leadership will be vital in accelerating our growth and improving our product, says Digiseg co-founder and CEO, Søren H. Dinesen. 

“I’m thrilled to take on this new challenge with Digiseg. The digital landscape is shifting, and there’s a growing need for truly privacy-first data solutions for digital marketers. I'm looking forward to shaping the technology that will define the future of audience targeting and data privacy,” says Kasper Sørensen.