Digiseg, a global provider of audience data based on household characteristics, has partnered with Nova Entertainment, Australia’s fastest-growing audio entertainment business, in an exclusive partnership that brings unique segmentation capability to streaming audio and podcasting. 

Through this collaboration, Digiseg will enable Nova Entertainment advertisers to segment streaming audio campaigns based on household characteristics such as income, car ownership, and tech level—a first for audio targeting in Australia. 

The decision to partner with Digiseg as a key audience data partner for NOVA Entertainment was due to their cookie-free solution, uniquely suited to audio. Not relying on this common digital signal makes Digiseg's dataset highly compatible with streaming audio advertising, enhancing the efficacy of campaign targeting and providing scale that other solutions cannot match. 

"NOVA Entertainment is committed to providing innovative, data-informed advertising solutions to our clients which helps to deliver against objectives associated with investing in digital audio," said Tim Armstrong, director of digital capability & data of Nova Entertainment.  

"With a changing privacy landscape, NOVA Entertainment has been assessing data partners that enable us to provide new products in the market and Digiseg was a perfect fit. By combining their data with our existing insights, we can offer advertisers targeting capabilities in a way no other streaming media can offer," Armstrong said. 

Digiseg's methodology sets it apart from other online advertising data providers. By leveraging its comprehensive database of household characteristics, Digiseg provides advertisers with unique insights that facilitate more personalised and impactful campaigns. This partnership exemplifies Digiseg's dedication to providing exceptional audience data, aligning seamlessly with Nova Entertainment's vision for groundbreaking audio advertising solutions. 

"Being cookie-free is not just great for privacy, it makes our data much more versatile and provides unrivalled scale," stated Søren H. Dinesen, CEO of Digiseg. "The absence of cookies means we can measure and target audio audiences, which is something no one else can do. Our data is household-based, which lets us supply the conventional measures brands need for their targeting. We are excited to work with Nova to provide a truly unique product to their advertisers." 

This exclusive partnership grants Nova Entertainment sole access to Digiseg's data for audio advertising targeting in Australia. By initiating this collaboration, Nova Entertainment reinforces its position as the premier provider of highly targeted audio advertising campaigns.