RTB House, a global company that provides leading-edge marketing technologies for top brands and agencies worldwide, today (October 2nd, 2023) announces the appointment of Michael Lamb as chief commercial officer (CCO) to spearhead its international commercial growth, with an emphasis on the US market.

Based in New York, Lamb will be a member of the executive board and will be responsible for expanding the company’s client and partner relationships and elevating its position in the marketplace. His key objective will be to establish RTB House as a global leader in open internet marketing as the industry navigates the cookieless future. 

Lamb joins the business with more than 20 years of global experience having most recently been general manager, consumer and VP of performance parketing at PayPal. Prior to this, he was president at MediaMath, a long term partner in the McKinsey Marketing and Media practices and co-founded X+1.

Michael Lamb, CCO, RTB House, comments: “I’m delighted to be joining a business that delivers real performance with real technology. RTB House were early with Deep Learning, and they are now again ahead of the market in technical preparation for the cookieless transition and broader privacy revolution. This team is building for the new reality while others are still arguing about it; every marketer should take note.”

Robert Dyczkowski, CEO, RTB House, adds: “As the programmatic ecosystem continues to advance, RTB House is leading the charge with its innovative and effective technology that delivers stronger performance for our clients and better online experiences for consumers. With Michael on board, we’ve got an exciting future ahead as we propel the business forward to become the market leader in privacy-preserving open internet advertising.”