Channel Factory, the global brand suitability and contextual advertising platform, has appointed Sujoyee Chatterjee as senior director of product marketing. Bringing over a decade of ad tech experience with her, Sujoyee will be continuing to expand on Channel Factory’s impressive growth across all regions whilst also developing and solidifying a consistent communication strategy for Channel Factory’s proposition.

Over the past decade, Sujoyee has amassed invaluable experience across product strategy and operations management. With an impressive variety of roles across the advertising industry, including her most recent position at TikTok, as global product strategy & operations manager for brand safety, sustainability, and verification. This particular role will help enhance Channel Factory’s relationship with global brands and publishers, whilst allowing Sujoyee to quickly integrate and make her mark on Channel Factory’s core offering of brand suitability. 

Prior to TikTok, Sujoyee was a senior product marketing manager at Integral Ad Science where she specialised in verification. As a specialist in executing successful product marketing strategies, Sujoyee has launched go-to-market plans for some of the world’s leading technology companies. Her knowledge in this area is sure to bolster future product launches at Channel Factory.

Sujoyee reports to Phil Cowdell, chief of strategy, who commented: “The entire advertising industry is going through unprecedented and radical changes regarding brand safety, suitability, and verification processes. Being able to bring in Sujoyee, an ad tech measurement expert, who has held crucial positions in global tech companies on brand suitability will allow Channel Factory to continue leading the way in this area. As we continue to experience impressive growth and geographic expansion, Sujoyee’s experience will help us take our product marketing to the next level.”

Sujoyee Chatterjee added: “At this current moment in time, there is an unprecedented opportunity to drive genuine positive change in the online advertising ecosystem. More specifically, through brand suitability and conscious advertising. One of the reasons I decided to join Channel Factory is because they align with my views on this very topic; that brand suitability can be constructed to ensure inclusion and diversity, leading to real and constructive improvements to media wellness. I’m looking forward to taking this exciting challenge head on, and seeing, in real-time, the positive impact on advertising our team can have.”